Sports Publicist/Personal Brand Strategist

Charlene Castellanos

Digital Marketer

Personal Brand Strategist 



Charlene Castellanos is a Publicist developing stand-out athletes, coaches, and executives in the sports industry through powerful brand strategy, sell-out launches, and creating unforgettable public personas. An Air Force veteran, Charlene is a diligent and insightful leader with an in-depth understanding of the power of your reputation and brand influence. Earning an MA in Public Relations and BS in Marketing Communications, Charlene has developed and honed a strategic mindset for communications, brand alchemy, and public persuasion. Charlene partners with sports professionals who want to create a legacy beyond the game.


Client Reviews

Whatever you are doing, stop. You have found the person for your personal brand development, public relations and reputation management. We all need a person that listens, deconstructs and restructures what our brand should be based on what’s good for us. Because just as a fish doesn’t know its in water, it is very hard for a person to see the full potential of their own brand. Charlene is your girl and that is all I have to say about that.
— Anthony "AJ" Joiner
It’s been a pleasure working with Charlene to strengthen and enhance my personal brand as well as the corporate branding for my business, Biz Savvy Artist. Her strategic process covered the full scope of personal and corporate branding from messaging and positioning to image and styling. Her passion for brand development emanated during every consultation and I’d highly recommend her to anyone looking for a brand consultant.
— Kim Fennell- Biz Savy Artist
Charlene is excellent! She has changed the way I look at myself and the way my audience looks at me.
— José Ramos
Untitled design (3).png